Marketing & Media
Communication increasingly takes place online (or on our smart phone) so TCA is shifting our communications effort to put our message where the people are. This is reflected in the amount of information we present on our website and the way we communicate with our members. However, we believe that effective communication has to be more than just virtual so we continue to hold real-world events and meet with people face-to-face.
Here is a sampling of the in-person events that TCA held or attended in the past year.
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ASCE Chattanooga Chapter Meeting - Concrete Testing Presentation
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Chattanooga Development Symposium - Low Carbon Concrete Presentation
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E TN Development Symposium - Pervious Concrete Maintenance
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TN-ASLA Trade Show (Memphis) - Booth Exhibit
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Pervious Concrete Cleaning Demonstration (Nashville)
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Sustainable Concrete Solutions Seminar (Nashville)
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Tennessee Engineers Conference (Franklin) - Booth Exhibit
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TRMCA Foundation Golf Outing - Supporting Scholarships for CIM
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Nashville Civic Design Center Annual Luncheon
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University of Memphis ASCE Student Chapter Lunch & Learn
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Tennessee Tech Pavement Class Lecture
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Several A&E Lunch & Learns
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TN Chapter American Public Works Institute - Concrete Basics Session
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Week of Concrete 3-Day Event - Presentations and Live Demos for Pervious Concrete, Concrete Parking Lots, and Decorative Concrete
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Pervious Cleaning Demo for Carolinas Ready Mixed Concrete Association (Charlotte)
We also support organizations and causes that help TCA create a wider reach for our concrete message - examples for 2019 include:
TEC - 250K Tree Day Sponsorship - Environment/ Sustainability
Urban 5k Runoff Sponsorship - Stormwater
TN Stormwater Association Annual Conference Sponsorship -Stormwater
US Green Building Council - TN Chapter Annual Sponsorship
TN Women in Green Event Sponsorship including USGBC/TWiG TN Women in Green Award
Nashville Civic Design Center - NCDC Event Sponsorship
TCA even (occasionally) resorts to something as old-school as printed resource materials. In 2019, we partnered with one of our member companies (Cemex) to publish a Tennessee Native Landscaping Guide. This guide can be used by industry companies to select plants as part of native habitat creation efforts, or it can be used by homeowners who want to improve the landscaping around their house. TCA will promote the PDF version of the guide as well as handing out physical copies at trade shows and events in 2020.
We also continue to publish our long-running Tennessee Concrete magazine but 2019 will mark the last year that this will be a printed publication. While we have archived digital copies of the magazine on our website (www.tnconcrete.org) for several years, the magazine will be moving to digital online distribution in 2020.
Websites & Social Media: www.tnconcrete.org is TCA’s official website. We also maintain an active Facebook page (https://www.facebook.com/tnconcrete/) as well as a Twitter feed. Our website underwent a major overhaul in 2016 and includes significantly more information, including expanded use of photos and videos. We are utilizing modern tools to streamline both registration and payments for our events, making it easier for customers to access our services and information. Click on the links above to visit our sites.
Using Facebook insights this year, we were able to be more targeted about our posts to deliver content that was relevant to our members and that they want to share with their Facebook friends. The posts above were liked 80 times and reached audiences of over 1,200 people.
Annual Concrete Design Awards
Annual Concrete Design Awards - Awards are presented each year as the highlight of our annual convention to recognize outstanding work executed with concrete.
TCA Concrete Magazine
Tennessee Concrete Magazine – our flagship publication, founded in 1987. Our direct circulation is about 4000 individuals. While TCA members receive the publication, the primary target audience is the concrete customer.
