Concrete Quest
Concrete Quest: Inspiring the Next Generation of Concrete Professionals
Concrete Quest, launched in Summer 2024 by TCA in partnership with Rocket Start, is an innovative educational game designed to introduce high school students to the concrete industry. Developed to address the lack of industry-specific resources for students, Concrete Quest provides a dynamic learning experience that combines practical knowledge with gamification. By making the game accessible on mobile and desktop platforms, students can explore the industry in an engaging and flexible way.
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The game consists of four levels, each covering essential topics about the concrete industry and its role in construction and infrastructure. Students advance through the levels by completing interactive videos and lessons and gaining a deeper understanding of concrete’s critical applications. Along the way, students receive certificates for each level completed, which they can add to their resumes to stand out to future employers. Additionally, participants have the chance to win prizes and gift cards, adding an extra layer of motivation to excel in the program.
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Concrete Quest is more than just a game; it’s a tool designed to equip students with foundational knowledge about the concrete industry and inspire enthusiasm for careers in this field. By blending education with interactive content and tangible rewards, the program is successfully bridging the gap between students and the concrete industry.
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Congratulations to Emma, a sophomore at Heritage High School, for being the first student in Tennessee to complete Level I of Concrete Quest! Emma’s dedication to exploring the concrete industry has earned her an Amazon gift card and we are proud to celebrate her achievement.
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Do you know a high schooler ready to explore careers in concrete? Get them involved in this fun, interactive game where they can earn certificates and discover the opportunities that concrete has to offer!
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Learn more about Concrete Quest and how students can get involved today: https://www.tnconcrete.org/concrete-quest
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As the school year begins, now is the time for your teen to explore a career path in the concrete industry with Concrete Quest! This FREE online game introduces them to essential industry knowledge and offers certifications that will give them a competitive edge for their future profession.
Ready to get them started? Learn more and sign up today: https://www.tnconcrete.org/concrete-quest
#ConcreteQuest #CareerReady #TCA
Hey members, is your teenager looking for something to do this summer?
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Get them signed up for TCA’s Concrete Quest! This exciting online game offers a chance to earn certifications and explore the concrete industry. It's the perfect way for your teen to stay engaged and get ahead in their career.
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Find out more and start the quest today: https://www.tnconcrete.org/concrete-quest
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Engaging CTE and BPBP TN Students Through Concrete Quest
TCA has effectively leveraged our outreach to Career and Technical Education (CTE) educators, participants in the Skate 4 Concrete initiative and student participants in the Be Pro Be Proud Tennessee (BPBP TN) initiative to promote Concrete Quest. Through BPBP TN’s mobile workshop, which reaches over 10,000 high school students annually, students receive QR codes, post cards and wristbands to sign up and play.
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In addition to in-person outreach, TCA has launched a comprehensive digital strategy, including targeted emails, social media campaigns and a dedicated Concrete Quest LinkedIn page. Posts on platforms like Facebook, Instagram and LinkedIn have driven engagement, with over 600 individuals reached on Facebook and an impressive 6.23% engagement rate on LinkedIn. Email campaigns have further supported the initiative, exceeding industry benchmarks with a 34% open rate and 4% click-through rate.
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This multi-channel approach has ensured widespread awareness and participation, connecting students with the tools and inspiration to explore careers in the concrete industry.
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Pictures of the BPBP TN Truck
Student Involvement and Program Success
In 2024, over 125 students have signed up to play Concrete Quest, with participation continuing to grow. The program has received positive feedback from both students and educators. Two students even submitted a video testimonial describing how Concrete Quest inspired them to explore a career in concrete, underscoring the program’s impact on shaping career aspirations.
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By engaging students through gamified learning, Concrete Quest creates an interactive and fun experience that resonates with the younger generation. Students not only learn about the industry but also develop foundational knowledge that positions them for future success.
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The program’s emphasis on gamification has made it particularly effective in connecting with tech-savvy students. As students progress through the game, they gain insights into the concrete industry’s critical role in building infrastructure, fostering a greater appreciation for the field and its career opportunities.
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Concrete Quest postcard we handed out to BPBP TN students
Concrete Quest flyer
Photo of our first Concrete Quest winner!
Building a Pipeline for Tennessee’s Concrete Workforce
Concrete Quest represents a significant step forward in workforce development for Tennessee’s concrete industry. By inspiring and educating students about careers in concrete, TCA is building a pipeline of skilled professionals who are ready to meet the industry’s future needs. The program has not only bridged the gap between classroom learning and real-world applications but also established concrete as a viable and exciting career choice for students.
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As the program continues to grow, TCA remains committed to expanding its reach and engaging with more students. With its innovative approach and strong foundation, Concrete Quest is set to have a lasting impact on Tennessee’s concrete workforce, ensuring a brighter future for the industry.